Shopping Hub
This project focuses on redesigning an appliance retail website to improve user experience, streamline checkout, and strengthen brand positioning in the Philippine market. The goal is to drive conversions by highlighting installment options, promotions, trust signals, and mobile-first usability.
Role
Designer
Services
UI/UX Designer
Tools
Figma
Date
September - Present
The Challenges
Key challenges include a cumbersome checkout process, limited installment visibility, a non-optimized mobile experience, and complex navigation that affects product discovery. Additionally, building trust through clearer pricing, delivery transparency, and stronger social proof is critical in a highly competitive retail landscape.
The Results
The proposed solution delivers a clearer site structure, improved product discoverability, upfront installment information, and frictionless guest checkout. This leads to better user confidence, smoother purchase journeys, and higher potential conversion rates.
